What is a good approach for bartenders to increase their sales?

Using suggestive selling techniques is an effective approach for bartenders to increase their sales because it actively engages customers and encourages them to try additional or higher-priced items. This strategy involves recommending specific drinks or food pairings that customers might not have considered, thereby enhancing their overall experience while potentially increasing the total transaction value.

For instance, if a customer orders a particular cocktail, the bartender might suggest a premium version of that drink or recommend a popular appetizer that complements it. This not only helps in driving sales but also builds rapport with customers, making them feel valued and more likely to return.

In contrast, offering free drinks to regulars, while it may seem friendly, can lead to increased costs without a commensurate increase in sales. Limiting conversation with customers can create an unwelcoming atmosphere, which detracts from the experience and may reduce the likelihood of upselling. Focusing solely on drink preparation overlooks the importance of customer interaction, which is crucial for establishing connections and fostering repeat business.